Power Hour: Optometry's Longest-Running Show.

Every week, host Eugene Shatsman talks with practice owners, industry leaders and the Power Practice team about what's really working in independent optometry. Millions of listens, and still going.

Since 2012

Optometry's Longest-Running Business Podcast

Since 2012, practical conversations on staffing, optical sales, growth, and profitability.

2.7 Million All-Time Downloads

Approximately 1 million downloads in 2026 alone.

Top 10% of Podcasts

Based on industry download benchmarks, The Power Hour outperforms 9 out of 10 podcasts.

Latest Episode

The High-Capture Optical: 80% Capture, Multiple Pairs, Premium Revenue

Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising.

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Eugene Shatsman, host of Power Hour.
Eugene Shatsman

Meet Your Host

Eugene Shatsman

Eugene is the host of Power Hour and co-author of The Eyecare B.O.S.S. His goal for the show is simple: conversations that help practice owners and leaders get better at what they do.

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All Episodes

Searchable episode list — newest first.

212 of 212 episodes

Eye on AI: the Future of Optometry

Is Your Optometry Practice Ready for the AI Revolution?In this episode of Power Hour, Eugene Shatsman and AI authority Dr. Roya Attar explore the profound impact of artificial intelligence on optometry. They discuss AI’s current applicat…

Bonuses, Gifts and Holiday Parties, Oh My!

Celebrations, Bonuses, and Gifts — the holiday season is one of the busiest times of year for everyone. What are you planning for your staff this holiday season? In this episode, Bethany is joined by Allison Kraemer, Director of Client S…

The Power of Tough Decisions: Your Path to Success

Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson — OD, owner of Lakeli…

The Art and Science of a Successful Trunk Show

What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs…

The Power of Nature: Business outside

Join Dr. Bethany with Bart Foster, Founder of BusinessOutside, and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimag…

A 5 Day Staff Meeting… in Kenya?

As a team, it’s essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office an…

Helping Your Team Learn Good Financial Habits

It’s essential to acknowledge that financial stress can have a significant impact on an individual’s mental and physical well-being. As a Practice Owner, it’s vital to recognize this and take steps to support your staff. In this episode,…

Turning ADHD into a Productivity Superpower

Do you have trouble organizing your days for success? Steve Alexander, Head of Marketing, Strategic Partnerships at Anagram, shares his actionable tips and tricks to maximize productivity and enhance time management. March 1, 2023Transcr…

Tiny Changes: Big Financial Results

Take control of your finances and achieve your financial goals through small, manageable changes. Founder and CEO of Integrated Planning & Wealth Management Adam Cmejla shares actionable strategies and real-life examples to apply to your…

Going for It: Why Taking Risks Can Be Worthwhile

Join Dr. Kyle Cheatham Chief Executive Officer at KMK Optometry Board’s Review and Vision Specialists, as he shares his journey from helping one person to becoming the #1 Trusted Leader In Board Exam. In this episode, Bethany and Kyle di…

Creating an Eyewear Experience

Join Wendy Buchanan, Owner of Perceptions Eyewear Inc. and the creator of the Be Spectacular Eyewear Styling System, as she shares her proven strategy that will make your patients feel special and makes your practice stand out. February…

MiniGames

There’s a fun and engaging Theme, a Team Goal that everyone sets and track, a Scoreboard for progress, and a Reward for winning! COO of Clarke Eyecare Center and Co-Founder of Modus Practice in Motion Joely Anderson, shares how you can s…

Creating a Great Practice Culture

Building the right culture takes time and thought, and frankly, it’s not a one-size-fits-all deal! Today Dr. Jennifer shares how important culture is in her practice and how she succeeds. January 11, 2023Transcription:Dr. Jennifer Brady-…

Taming the Inner Critic

Your inner voice can be either a powerful stepping stone or a major obstacle to reaching your goals. Our first episode for 2023 with Kim Boudreau Smith, Leadership and Speaking Coach, talks about how you can conquer your inner critic, st…

Creating a Financial Plan for 2023

How much do you want to earn in 2023? Bethany talks about how to use your financial statement to make sure you get there. December 21,2022Transcription:Dr. Bethany Fishbein: You’ve got this net number, when you mentally subtract out all…

The Vision/Traction Organizer

EOS Implementer Beth Berman is back to talk about a powerful tool to get you organized for 2023. December 7, 2022 Transcription:Beth Berman : What must we get done this year, In order to build towards the three-year picture? Maybe this y…

More Pumpkin Planning

Bethany continues the conversation with practical ideas to Pumpkin Plan YOUR business. November 23, 2022Transcription:Dr.Bethany Fishbein: Sure you can improve your practice by doing any of these dozen things that you get in your email b…

Pumpkin Plan Your Practice

Mike Michalowicz shares the steps and strategies you can follow to get the best out of your practice using his Pumpkin Plan system. November 17, 2022 Learn more about Pumpkin Plan: https://mikemichalowicz.com/Transcription:Mike Michalowi…

Collaborative Communication

Are you ready to take the risk or chance to improve your communication? Join Bethany and Lisa Little, Artistic Director of ComedySportz San Antonio and Professional Improviser talk about Improv and how it can change and better your commu…

How Mindset Impacts Financial Decision Making

How do we learn to make good financial choices? Join Founder and Lead Advisor of Optometry Wealth Advisors LLC Evon Mendrin, as he talks about the different mindsets and how it will impact your future financial success. Get in touch with…

Making Your Practice More Inclusive

Learn how you can make your practice LGBTQ+ inclusive for both your patients and staff as Dr. Bethany and Kirsten discuss it in today’s podcast. Want to get to know more about our guest Kirsten Bunch? Visit her website! Kirsten Bunch Oct…

Thinking about Selling Your Practice?

Erik Ferjentsik, CEO and Founder of Visionary Practice Group talks about what it looks like to sell your practice in today’s market. Learn More about Visionary Practice Group September 29, 2022Transcription:Erik Ferjentsik: You start wit…

Consulting with the Power Practice

If you want to learn the What, When, Who, Why, and How’s of the Power Practice, this podcast episode is for you. Dr. Bethany and the team discuss what clients can expect if they consult with The Power Practice. Learn more from these clie…

How Mindset Impacts the Success of Your Practice

Bethany’s Appearance on The Optometry Money Podcast. www.optometrywealth.com September 14, 2022Transcription:Dr. Bethany Fishbein: I’ve met doctors and clients we’ve worked with who’ve come in initially saying, “I don’t want to practice…

Communication and Consistency

Bethany shares her insights on how good communication and consistent discussions with patients and staff, whether a practice is doing well or not, can make a huge difference. September 1,2022Transcription:Dr.Bethany Fishbein: I think tha…

How to Deal with Medical Malpractice

Keeping your patients happy and detailed records can prevent untoward incidents at your clinic. Bethany and Joe DeLoach discuss how we can prevent Medical Malpractice from happening and how to deal with them. August 17, 2022Transcription…

Growing Your Practice

Ever heard of Fun, Whitewater, and Predictable Success? Char Watson and Bethany discuss the first four stages of the Predictable Success Growth Model and How you can go through them and scale your business. August 3, 2022 Learn more abou…

Managing Health and Safety in Our Practices

From discussions about medical emergencies, theft, and to a possibility of a shooter, Officer Tom shares with us practical advice on how we can keep our practices safe. July 20, 2022 https://www.youtube.com/watch?v=5VcSwejU2D0Transcripti…

Understanding Your P&L

Do you truly know how your practice is performing? Today Paul Ferraro talks about the Profit and Loss statement and how you can plan to make your practice more profitable. Learn how to do bottom-up forecasting to get the Net Income you w…

How to Optimize Your Practice

Join Bethany on her first Solo Podcast and talks about some of the changes that you can make in your Practice. And how you can evaluate your practice and make sure that you are where you want to be and on a path to get where you want to…

A Happiness-Centered Optometry Practice

Discouraged by all of the doom and gloom on optometric social media? Dr. Nick Despotidis talks about having the courage to make your practice a place you love to be. Date: June 1, 2022Transcription:Dr. Nick Despotidis: None of our staff…

Myopia: a Global Epidemic

Join Bethany as she talks with Johnson and Johnson Global Director of Professional Education for Myopia and International Myopia Institute Co-Founder Dr. Monica Jong about Myopia Management and the Importance of Proactive Treatment. Date…

Role of an Office Manager

Beth Berman talks about EOS and how it could work to help you get what you desire from your practice! Date: June 8, 2022Transcription:Beth Berman: Think how much more fun business would again become versus selling it, having to rebuild h…

Recession-Proof Your Practice

Former Power Hour host and Power Practice CEO Gary Gerber talks about ways to prepare your practice for an upcoming recession. Date: June 1, 2022Transcription:Dr.Gary Gerber: I think that’s actually the way to recession-proof your practi…

Save the Planet and Help Your Practice

Dr. Brian Spittle talks to Bethany about how creating an Eco-Friendly office can help you gain patients, keep staff, and increase profits. You won’t want to miss this GREEN episode. Date: Wednesday, May 18, 2022Transcription: Dr. Brian S…

A Team with a Vision

Visually Impaired runner Jennifer Herring just completed her 19th Boston Marathon and shares some life lessons on The Power Hour. https://www.unitedinstride.com/ https://www.usaba.org/endurance/ https://www.mabvi.org/get-involved/team-wi…

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Practice Insights, in about a Minute.

Short, practical ideas on growing revenue, building your team and getting your time back. Written for practice owners, not business-school graduates.

Your Dream Practice, and the Path to It.

Every Power Practice client gets:

An Eyecare B.O.S.S. assessment.An honest look at your practice across the five systems, followed by a conversation about your goals and the opportunities that matter most to you.

A plan built for your goals.A written plan we build with you, with clear steps toward your dream practice. Together, we continually update and refine it using your practice’s data.

World-class data.Project UP reveals the numbers behind your performance, from Exam Only rate to Time Between Exams, so you can see what’s working and where to focus next.

A matched advisor.An advisor matched to you through your assessment, with real practice experience and a deep understanding of Eyecare B.O.S.S. to guide your next steps.

Get to your dream practice faster than you would on your own.