Optometry's Longest-Running Business Podcast
Since 2012, practical conversations on staffing, optical sales, growth, and profitability.

Every week, host Eugene Shatsman talks with practice owners, industry leaders and the Power Practice team about what's really working in independent optometry. Millions of listens, and still going.
Since 2012, practical conversations on staffing, optical sales, growth, and profitability.
Approximately 1 million downloads in 2026 alone.
Based on industry download benchmarks, The Power Hour outperforms 9 out of 10 podcasts.
Latest Episode
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising.
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Eugene is the host of Power Hour and co-author of The Eyecare B.O.S.S. His goal for the show is simple: conversations that help practice owners and leaders get better at what they do.
Visit Eugene's SiteSearchable episode list — newest first.
212 of 212 episodes
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surpri…
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surpri…
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surpri…
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surpri…
Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surpri…
What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop? That question sits at the center of this we…
For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about ho…
What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and one part of her pro…
What is the biggest thing standing between you and your dream practice? Chances are, it is not a lack of ideas. Most practice owners already know what they would like to improve: A new service to launch. A revenue opportunity to pursue.…
Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week’s episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associate…
Q2 Numbers Are In – And They Are Not Great | Warning to practices. The data reveals falling refractions, weaker revenue, and rising exam-only rates.
Q2 Numbers Are In – And They Are Not Great | Warning to practices. The data reveals falling refractions, weaker revenue, and rising exam-only rates.
What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more…
What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more…
Dr. Todd Cohan reveals how a dry eye growth system, patient education, and trusted advisor language help practices improve treatment acceptance and revenue.
The Eyecare BOSS People System: How to build aligned teams, stronger culture, and scalable practice growth.
The Eyecare BOSS People System: How to build aligned teams, stronger culture, and scalable practice growth.
The Eyecare BOSS People System: How to build aligned teams, stronger culture, and scalable practice growth.
How Dr. Patricia Poma built a $1,000+ revenue per patient model through specialties, systems, subscriptions, and patient trust.
The AI-driven patient journey: how timing, personalization, and better information improve outcomes in modern eye care.
The AI-driven patient journey: how timing, personalization, and better information improve outcomes in modern eye care.
In this week’s Power Hour, Dr. Joseph Allen, Founder of Doctor Eye Health, breaks down how he built one of the largest eye care education platforms on YouTube, from zero experience in 2018 to a global audience today with over 1.3 million…
Quarterly Metric Review: Exam demand down, price sensitivity up | Q1 insights and what the data is really telling practice owners in 2026, with Dr. Jason Lake and Eugene Shatsman.
Artificial Intelligence in Eye Care: In this episode of Power Hour, host Eugene Shatsman sits down with Dr. Abdullah “Abed” Sarhan, CEO and Co-Founder of RetinaLogik, who has been working in deep learning and AI long before it became wid…
In this episode of Power Hour, Eugene sits down with Dr. Tommy Lucas (President, VIEW Optometry) and Dr. Mary Kate Walters (CEO, VIEW Optometry), a husband-and-wife team who have built a four-location practice in Central Texas, including…
High-Touch vs High-Volume: In this week’s episode of Power Hour, host Eugene Shatsman sits down with Dr. David Moore, President of Moore Eye Center, and Dr. Julia Zyrina, Founder of Pine Vision Care, two doctors who are both building exc…
Every year at Vision Expo, companies make massive promises about the “future of optometry.” But as a practice owner, you don’t need more hype; you need solutions that are real, scalable, and useful. In this special Innovators Edition of…
$4.8M Stolen by a Trusted Employee: Protecting a business means being willing to ask uncomfortable questions, review systems regularly, and accept that even well-run organizations are not immune to risk. That mindset shift (from assuming…
Owner Burnout and Frustration in Optometry: In this episode of Power Hour, host Eugene Shatsman sits down with Allison Kraemer (VP of Client Services, The Power Practice) & Dr. Brian Spittle (Peer Engagement, The Power Practice) to talk…
Hiring in Optometry: Staffing is still the #1 issue in practices, but what if the sustainable fix isn’t another job post? What if it’s understanding who you’re hiring (before you hire them) and knowing how to develop them once they’re on…
The Eyecare BOSS System (Business, Optimization and Scalability System) is a structured operating framework built specifically for independent optometry practices that want to grow without chaos.
AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry The economics of practice ownership are evolving. Technology is accelerating. Legislative conversations are becoming more complex, and the expectations placed o…
People, Technology, and Strategy. Three pillars that shaped how Dr. Solomon Gould built a scalable medical model, developed high-performing teams, and grew without sacrificing patient experience.
Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What’s Next for 2026
Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026 2025 wasn’t business as usual in optometry M&A. Fewer buyers, more deal scrutiny, softer multiples, and a growing number of practice owners asking…
In this listener-requested episode of Power Hour, host Eugene Shatsman speaks with two people who actually built and scaled multiple practices: Dr. Susan Lake (Optometrist at Eyecare Specialties) and Kevin Whaley-Stefany (Business Consul…
If your optical felt different in 2025, you weren’t imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn’…
Most Profitable Move for 2026: In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sus…
A Different Way to Think About Equipment This episode walks through a more disciplined approach to technology adoption—one grounded in real-world optometric practice. Dr. Brujic shares how a simple patient interaction around dry eye resh…
Myopia management is no longer “up-and-coming.” It’s here, and it’s big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as untapped opportunity, and t…
What happens when an OD slashes her staff, simplifies everything, and works fewer hours? For Dr. Lauretta Justin, the result was a 30% profit increase, 20% more cash flow, and a calmer, more connected practice. In this Power Hour episode…
Real improvement in a practice doesn’t always come from new tools—it often starts with how you train your mind to notice what’s good. Allegra Cohen joins Eugene Shatsman to share how small moments of joy and simple mindset shifts can str…
What does it take to build a practice that reflects your passion — and delivers $4,000 per visit? This week on Power Hour, Eugene Shatsman sits down with Dr. Stephanie Woo, Founder of the Contact Lens Institute of Nevada and Woo Universi…
What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every pra…
In this groundbreaking episode of Power Hour, Eugene Shatsman sits down with Abhi Bhattacharya to do something never before attempted on the show — build a fully functional AI voice agent live from scratch.
The Nerdy Optometrist: Technology, Entrepreneurship, and the Next Era of Eye Care with Dr. Ukti Vora
For over six decades, the Heart of America Eye Care Congress has been one of optometry’s most enduring traditions — bringing together thousands of professionals, students, and industry partners for education, innovation, and community.
Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn’t fighting the system, but understanding lesser-known opportunities…
Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes. What happens when you walk the floor at Vision Expo West 2025 and have direct access to the people shaping the future of eye care?
Vision Innovation Challenge: From 50+ groundbreaking submissions to 6 stage finalists and 3 transformative winners, this episode captures the ideas, momentum, and leaders shaping the next chapter of vision care.
$1,200 Revenue Per Patient in a Single-OD Practice & Neurolens’ Rebrand to Newton Ten patients per day. $1,200 in average revenue per patient. No rush, all value.
The Future of Eyecare Media: Anne M. Cooper on Trends, Technology, and Change
Optometry Finance: Are rising costs and tighter margins putting your optometry practice under pressure?
12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie. Scaling a practice is never easy, especially when new growth often brings growing pains. But what if you could expand your practice, add associates,…
ODs on Facebook: With over 47,000 members, millions of annual comments, and hundreds of ODs engaging daily, it’s the largest and most influential optometry community online.
AOA Leaders Take on Vision Benefit Managers: Legislation, Advocacy, and the Future of Eye Care. Vision Benefit Managers (VBMs) have quietly reshaped the economics and operations of optometry — controlling prices, influencing supply chain…
The Myopia Management Mindset: How Top ODs Convert and Retain More Patients. If you’ve ever felt like myopia management is more effort than it’s worth, you’re not alone.
The Quarterly Roundup: Q2 Data That Could Change the Way You Run Your Practice, with Dr. Jason Lake. When you hear the phrase “quarterly performance review,” do you think of spreadsheets and confusion, or do you see an opportunity for gr…
The Eyecare Industry’s Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo There’s no sugarcoating it: the data shows the eye care industry is facing headwinds.
Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity.
What if you could cut your hours, increase your revenue, and finally reclaim your life, without sacrificing patient care or team performance?
AI is transforming eye care now. Learn how ODs are saving time, reducing burnout, and improving accuracy in 2025. Real tools, no hype — with top experts.
AI is transforming eye care now. Learn how ODs are saving time, reducing burnout, and improving accuracy in 2025. Real tools, no hype — with top experts.
Discover how mindset and Positive Intelligence can reduce burnout, improve leadership, and help your practice thrive with guest Natalie Siston.
Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.
Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation mu…
Two Blind Brothers sit down with Eugene Shatsman to share the story behind the brand that’s raised millions for blindness research — while challenging how we think about disability, storytelling, and human connection.
Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is del…
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake: 6 Metrics That Separate Top Performers from the Rest (And How to Use Them)
That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one t…
Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy. You don’t need better frames. You need a better framework.
Practice Efficiency: As staffing shortages, rising costs, and operational headaches put pressure on practices, smart innovations are reshaping how optometry works.
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions. What does it take to create an unforgettable patient experience, one so powerful it sparks word-of-mouth referrals and loyalty that no discount or promot…
The Profit-Driving Tech Strategy: Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AO…
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care. Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience.
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AO…
Optometry is at a critical moment. Medicare reimbursements are shrinking, scope expansion battles are intensifying, and new legislative threats could redefine what it means to be an optometrist. If the American Optometric Association (AO…
Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we’ve got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical…
The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care…
Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft.…
AI, sensor-driven diagnostics, and wearable tech aren’t just transforming Silicon Valley — they’re reshaping eye care, and your practice is at the center of it.
Hiring good staff is hard. Keeping them? Even harder. Staff turnover, burnout, and lack of reliability and engagement are part of a challenge that most practices face today: an ever-present staffing puzzle.
Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?
In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry.
Are you ready to make 2025 your most successful year yet? In this episode of Power Hour, Eugene Shatsman dives into two major topics with industry leaders Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research and Ins…
Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.
Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to refle…
In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder – it’s about uncovering the hidden potential in your patient care and business strategy. Dr.…
Referrals, Philanthropy, and Video Marketing: Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide.
Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
In our latest Power Hour episode, host Eugene Shatsman and Dr. Scot Morris cut through the hype and get real about AI’s potential.
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith. Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool…
In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth.
Recorded live in Las Vegas at Vision Expo West, Eugene and Daniel challenge each other to share impactful tips that you can apply right away to your practice.
Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually – while seeing just 6-8 patients per week…
Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Sou…
Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders – Brant Sou…
How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving your dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success, base…
Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession…
Are you feeling a squeeze in your practice over the last few months? You’re not alone. Patients are shifting spending habits and doctors are reporting in across the whole industry. The biggest repository of industry data is at the Vision…
The Changing Face of Optometry: The optometry industry is at a crossroads, and the future holds both challenges and opportunities. In this episode of Power Hour, Dr. Amir Khoshnevis, the President and Chief Medical Officer at the largest…
What does it take to grow an optometry practice by 562% in just five years? How do you scale from a single location to three, while maintaining a patient-centered approach?
What’s the secret behind this week’s Power Hour guest, Dr. Brianna Rhue’s, incredible success in enrolling 500 children into her myopia management program with an 80% conversion rate?
The Industry Innovation: In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from gr…
In the UK, more than 50% of hearing aids are sold through optometry practices. In the US, the number is almost nothing. Why? And what are industry players – big and small – doing to change that? Find out in our latest Power Hour episode.
Rethink Your Approach to Practice Growth: Dr. Jason Lake Shares Unexpected Insights with Eugene Shatsman
Have you ever thought about how much income your practice might be losing due to mishandled phone calls? Host Eugene Shatsman dives into the nuances of phone call management with Dr. Jeff Lewis – a seasoned optometrist and practice optim…
In this episode of the Power Hour podcast, Eugene Shatsman sits down with Dr. Viktoria Davis to uncover quick wins that can help you get paid more for the work you do in your practice while protecting your valuable business assets.
This week’s Power Hour is a story of remarkable growth and impact that few can match. Taking you on a practice growth journey with Jamie Rosin.
Do you want a glance at the future of optometry? In today’s episode – you’ll hear about diagnostic innovations, pharmaceuticals on the horizon, gene therapies, new treatment modalities, AI and more.
On today’s Power Hour episode, host Eugene Shatsman invited certified financial planner Adam Cmejla to discuss common money mistakes practice owners make and how to avoid the
Get ready to be inspired by the incredible entrepreneurial journey of Dr. Arun Garg, a dentist who has built a staggering 41 companies over the past 20 years.
Get ready to be inspired and equipped with actionable insights to take your own practice to the next level.
If you had the chance to sit down with the CEO or leader of a major retail operation, what burning questions would you ask them? On the latest episode of the Power Hour podcast, host Eugene Shatsman sits down with retail veteran Stephani…
We’ve heard so many Power Hour listeners express frustration and curiosity about the Federal Trade Commission’s (FTC) recent ban on non-compete agreements. Today, Eugene Shatsman speaks with legal whiz Ali Oromchian from Dental and Medic…
Ever wondered how Disney consistently delivers magical experiences? In this episode of the Power Hour, host Eugene Schatsman sits down with Dennis Snow, a customer experience legend who spent over two decades at Disney. Dennis shares inv…
Is Your Optometry Practice Ready for the AI Revolution?In this episode of Power Hour, Eugene Shatsman and AI authority Dr. Roya Attar explore the profound impact of artificial intelligence on optometry. They discuss AI’s current applicat…
Over 9% of men and 33% of women suffer from migraines and 20% of people suffer from binocular vision dysfunction (BVD). In this episode, host Eugene Shatsman delves into emerging subspecialties with two experts who successfully serve oft…
Unlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking No one is more familiar with the world of business constraints than Dr. Alan Barnard. By optimizing companies like Nike, ABB, Cisco, a…
Join host Eugene Shatsman on the Power Hour podcast as he welcomes two distinguished guests, Dr. Ray Corbin-Simon and Dr. Eric Bran, both OD consultants from the Power Practice. Known for prioritizing patient wellbeing, these consultants…
In this episode of The Power Hour Podcast, we’re joined by Marc Ferrara, the visionary industry leader and president of Jobson Medical Information. With over three decades at Jobson, Marc has been at the helm of this influential hub for…
What if you could tap into the strategies behind billions in business growth? Jay has worked with titans like Daymond John and Tony Robbins, and now world-renowned business strategist Jay Abraham is ready to help you. Join Eugene Shatsma…
What exactly does the Vision Council do, and how can it help your practice thrive in the future? Join your host, Eugene Shatsman, on the Power Hour Podcast for an exclusive interview with Ashley Mills, CEO of the Vision Council, and Alys…
Dr. Gary Gerber, the founder of The Power Practice, returns in season 12 to help announce new host, Eugene Shatsman. The two further cement The Power Hour’s commitment to maximize impact on listeners and their practices by featuring conv…
How do you define success for your business? Are you making time to balance your work with personal fulfillment, or are you stuck in the cycle of chasing endless profits? In this episode, Bethany is joined by Ali Nasser, founder and CEO…
In this episode, join Bethany as she gives some expert insight into the confusing and complex topic of creating a successful cold start practice. Drawing on over two decades of experience, including cold starting her own practice and gui…
Is an MBA your golden ticket to career advancement, or is there a way to invest your time and money with better opportunities? In this episode, Bethany is joined by Dan Koontz, MBA, former Wall Street senior equity analyst, in a conversa…
The new year is a chance for everyone to take a step back and seek out ways to improve their life for the upcoming year. Could dropping a difficult vision plan be your answer for a happier and more successful 2024? In this episode, Betha…
Celebrations, Bonuses, and Gifts — the holiday season is one of the busiest times of year for everyone. What are you planning for your staff this holiday season? In this episode, Bethany is joined by Allison Kraemer, Director of Client S…
Lease renewals are the most common real estate transaction for healthcare providers. Unfortunately, they’re also the type of transaction where optometrists lose the most money. How can practice owners flip the odds to their favor and sav…
2024 is fast approaching! That means that it’s time to consider making big purchases to improve your practice and avoid paying heavy tax bills — but what if there’s a better way to use your money? In this episode, Bethany is joined by Ad…
Expert analysis has determined that in the competitive world of entrepreneurship, only 20% of teams reach their full potential. For the majority of business leaders trying to achieve their goals and build their dream, internal saboteurs…
Finding the right people to help your practice grow is a challenging task. No matter how rigorous your process is, misfits slip through the cracks. Your team is a vital piece to your success — Don’t let other’s negativity impact your fut…
The world of entrepreneurship is naturally confusing, especially in the rapidly changing and demanding field of eye care. Join Bethany and Jennifer Hudye, the founder of Vision Driven Global, a company that helps entrepreneurs connect to…
Get all eyes from your community on you! Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison — a partner at Southwest Vision in Saint George, Utah – discuss how h…
Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson — OD, owner of Lakeli…
How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism? Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a…
What steps can you take today to maximize your practice value in the future? For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential. Join Bethany and Erik…
Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life…
AI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practic…
What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solutio…
Although the pandemic’s intensity has waned, do the effects on optometry practices, staff, and business strategy remain? In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Betha…
What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs…
Do you know how mental health is affecting you, your practice, and your staff? In this episode of The Power Hour, Bethany speaks with Dr. Dennis Pardo, an optometrist, social worker, psychotherapist, and founder of Tranquil Wave Psychoth…
What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception? The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany ha…
What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health Sys…
Is there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia manag…
How do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulti…
Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emoti…
If you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sale…
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-…
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner. May 31, 2023 Transcription:Becca Starks: We have the ear with the students to hear what they’re looking for. They’re very,…
Becca Starks joins Bethany to talk about who today’s graduating ODs are and what they’re looking for in their careers. If you’re looking for a new associate, this is a can’t-miss! May 24, 2023 Transcription:Becca Starks: We have the ear…
Bethany talks about simple marketing strategies to attract new patients to your practice. May 17, 2023 Transcription:Bethany Fishbein: The worst thing is sitting in your practice feeling helpless like this is happening to me. Why is my s…
Discover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead…
Join Dr. Bethany with Bart Foster, Founder of BusinessOutside, and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimag…
Welcome to Today’s episode where we discuss the Great Game of Business and how it can impact an optometry practice. With Dr. Danny Clarke, Owner of Clark Eye Care Center in Wichita Falls, Texas, and Co-Founder of Modus Practice in Motion…
As a team, it’s essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office an…
In this episode, we explore the Power of Online Reviews and how they have revolutionized the way businesses operate. From Google to Yelp and Facebook Reviews, we discuss the impact of these platforms on consumer behavior and how business…
Dr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay their staff more. This method creates a win-win situation for both the practice and the staff members and has been shown to increase staff m…
In this episode, we explore the importance of customer service in optometry with Dr.Jennifer Stewart. She is the Editor of Independent Strong, Founder of OD Perspective, Co-Founder and Chief Vision Officer of Performance 2020, and an opt…
It’s essential to acknowledge that financial stress can have a significant impact on an individual’s mental and physical well-being. As a Practice Owner, it’s vital to recognize this and take steps to support your staff. In this episode,…
Do you have trouble organizing your days for success? Steve Alexander, Head of Marketing, Strategic Partnerships at Anagram, shares his actionable tips and tricks to maximize productivity and enhance time management. March 1, 2023Transcr…
Take control of your finances and achieve your financial goals through small, manageable changes. Founder and CEO of Integrated Planning & Wealth Management Adam Cmejla shares actionable strategies and real-life examples to apply to your…
Join Dr. Kyle Cheatham Chief Executive Officer at KMK Optometry Board’s Review and Vision Specialists, as he shares his journey from helping one person to becoming the #1 Trusted Leader In Board Exam. In this episode, Bethany and Kyle di…
Join Wendy Buchanan, Owner of Perceptions Eyewear Inc. and the creator of the Be Spectacular Eyewear Styling System, as she shares her proven strategy that will make your patients feel special and makes your practice stand out. February…
A good understanding of where your Practice is making money and the costs associated with running a business are important for long-term success. Join Bethany as she shares insights, lessons learned, and tools to improve practice profita…
There’s a fun and engaging Theme, a Team Goal that everyone sets and track, a Scoreboard for progress, and a Reward for winning! COO of Clarke Eyecare Center and Co-Founder of Modus Practice in Motion Joely Anderson, shares how you can s…
Building the right culture takes time and thought, and frankly, it’s not a one-size-fits-all deal! Today Dr. Jennifer shares how important culture is in her practice and how she succeeds. January 11, 2023Transcription:Dr. Jennifer Brady-…
Your inner voice can be either a powerful stepping stone or a major obstacle to reaching your goals. Our first episode for 2023 with Kim Boudreau Smith, Leadership and Speaking Coach, talks about how you can conquer your inner critic, st…
How much do you want to earn in 2023? Bethany talks about how to use your financial statement to make sure you get there. December 21,2022Transcription:Dr. Bethany Fishbein: You’ve got this net number, when you mentally subtract out all…
EOS Implementer Beth Berman is back to talk about a powerful tool to get you organized for 2023. December 7, 2022 Transcription:Beth Berman : What must we get done this year, In order to build towards the three-year picture? Maybe this y…
Bethany continues the conversation with practical ideas to Pumpkin Plan YOUR business. November 23, 2022Transcription:Dr.Bethany Fishbein: Sure you can improve your practice by doing any of these dozen things that you get in your email b…
Mike Michalowicz shares the steps and strategies you can follow to get the best out of your practice using his Pumpkin Plan system. November 17, 2022 Learn more about Pumpkin Plan: https://mikemichalowicz.com/Transcription:Mike Michalowi…
Are you ready to take the risk or chance to improve your communication? Join Bethany and Lisa Little, Artistic Director of ComedySportz San Antonio and Professional Improviser talk about Improv and how it can change and better your commu…
Bethany’s appearance on Nick Despotidis’s podcast. October 26, 2022
How do we learn to make good financial choices? Join Founder and Lead Advisor of Optometry Wealth Advisors LLC Evon Mendrin, as he talks about the different mindsets and how it will impact your future financial success. Get in touch with…
What can fine dining establishments teach us about running a great optometry practice? Matt Rosner and Dr. Fishbein talk about some interesting parallels between these areas and some actionable advice for running the “Ruth’s Chris Steakh…
Learn how you can make your practice LGBTQ+ inclusive for both your patients and staff as Dr. Bethany and Kirsten discuss it in today’s podcast. Want to get to know more about our guest Kirsten Bunch? Visit her website! Kirsten Bunch Oct…
Erik Ferjentsik, CEO and Founder of Visionary Practice Group talks about what it looks like to sell your practice in today’s market. Learn More about Visionary Practice Group September 29, 2022Transcription:Erik Ferjentsik: You start wit…
If you want to learn the What, When, Who, Why, and How’s of the Power Practice, this podcast episode is for you. Dr. Bethany and the team discuss what clients can expect if they consult with The Power Practice. Learn more from these clie…
Bethany’s Appearance on The Optometry Money Podcast. www.optometrywealth.com September 14, 2022Transcription:Dr. Bethany Fishbein: I’ve met doctors and clients we’ve worked with who’ve come in initially saying, “I don’t want to practice…
What are Insurance Audits and how important are they? Dr. Bethany and Dr. Viktoria discuss what the factors are for an Insurance Audit and how we can be ready for them. September 7, 2022Transcription:Dr. Viktoria Davis: If you are billin…
Bethany shares her insights on how good communication and consistent discussions with patients and staff, whether a practice is doing well or not, can make a huge difference. September 1,2022Transcription:Dr.Bethany Fishbein: I think tha…
Keeping your patients happy and detailed records can prevent untoward incidents at your clinic. Bethany and Joe DeLoach discuss how we can prevent Medical Malpractice from happening and how to deal with them. August 17, 2022Transcription…
Everything is going fine for your business, or is it? This is Part 2 of Bethany and Char Watson’s discussion on the remaining stages of the Predictable Success Growth Model. August 10, 2022 Learn more about Predictable Success: Amazon.co…
Ever heard of Fun, Whitewater, and Predictable Success? Char Watson and Bethany discuss the first four stages of the Predictable Success Growth Model and How you can go through them and scale your business. August 3, 2022 Learn more abou…
From discussions about medical emergencies, theft, and to a possibility of a shooter, Officer Tom shares with us practical advice on how we can keep our practices safe. July 20, 2022 https://www.youtube.com/watch?v=5VcSwejU2D0Transcripti…
Do you truly know how your practice is performing? Today Paul Ferraro talks about the Profit and Loss statement and how you can plan to make your practice more profitable. Learn how to do bottom-up forecasting to get the Net Income you w…
Join Bethany on her first Solo Podcast and talks about some of the changes that you can make in your Practice. And how you can evaluate your practice and make sure that you are where you want to be and on a path to get where you want to…
Live from Vision Expo East: Adam Cmejla talks to Bethany about her perspective on why they both love the model of private practice in Optometry, why it’s important to surround yourself with a good community as a business owner and OD, th…
Discouraged by all of the doom and gloom on optometric social media? Dr. Nick Despotidis talks about having the courage to make your practice a place you love to be. Date: June 1, 2022Transcription:Dr. Nick Despotidis: None of our staff…
Join Bethany as she talks with Johnson and Johnson Global Director of Professional Education for Myopia and International Myopia Institute Co-Founder Dr. Monica Jong about Myopia Management and the Importance of Proactive Treatment. Date…
Beth Berman talks about EOS and how it could work to help you get what you desire from your practice! Date: June 8, 2022Transcription:Beth Berman: Think how much more fun business would again become versus selling it, having to rebuild h…
Former Power Hour host and Power Practice CEO Gary Gerber talks about ways to prepare your practice for an upcoming recession. Date: June 1, 2022Transcription:Dr.Gary Gerber: I think that’s actually the way to recession-proof your practi…
We’ve talked about the benefits of having a virtual assistant. Hear what it’s like to BE a virtual assistant from professional VA Joanah Mandilag Transcription: Joanah Mandilag: This has already given me the freedom to work and stay besi…
Dr. Brian Spittle talks to Bethany about how creating an Eco-Friendly office can help you gain patients, keep staff, and increase profits. You won’t want to miss this GREEN episode. Date: Wednesday, May 18, 2022Transcription: Dr. Brian S…
Visually Impaired runner Jennifer Herring just completed her 19th Boston Marathon and shares some life lessons on The Power Hour. https://www.unitedinstride.com/ https://www.usaba.org/endurance/ https://www.mabvi.org/get-involved/team-wi…
Dr. Chris Lopez of ODs on Finance talks to Bethany about what associates are looking for.Date: Wednesday, May 4, 2022
Kayla Ashlee, founder of Spexy, shares her secrets for success and the importance of training your new hires. Date: Wednesday, April 27, 2022
Daniel Rostenne, Founder and CEO at EyeCarePro, speaks with Bethany about AI and how you can use it to train your team. Date: Wednesday, April 13, 2022
Bethany talks to Dr. Debby Feinberg about Binocular Vision Dysfunction and how becoming NeuroVisual Specialist can help you change lives. Date: Wednesday, April 6, 2022
Harbir Sian talks to Dr. Bethany Fishbein about how to build a personal brand. Check out Habir on Ted Talks Date: Wednesday, March 30, 2022
Topher Hall, Founder of Sprolo, talks about how to set your practice apart from the rest! Date: Wednesday, March 23, 2022
Dr. Eric Hammond supervises twelve 4th year interns every year. Learn how he makes this a success for his practice. Date: Wednesday, March 16, 2022
Author Jonno White joins Bethany to talk about developing as a leader. Date: Wednesday, March 9, 2022Transcription:Jonno White: When I said “what keeps you up at night? Well, literally this morning I was up because I don’t know how to de…
Adam Cmejla returns to the podcast to talk about disaster planning. Disaster Planning Checklist Date: Wednesday, March 2, 2022
An interesting and inspiring conversation with 5x Paralympic medalist and world record holder, Lex Gillette. Date: Wednesday, February 23, 2022
Bethany and Steve Alexander talk about the process of gaining freedom from insurance in your practice. https://get.anagram.care/drop-vision-plans/ Date: Wednesday, February 16, 2022
Background checks for new hires are critically important to protect your patients and your practice. Bethany and Tommy Huhn, CEO of National Applicant Screening, talk about what’s available and how to easily run these checks. Date: Wedne…
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