Contact UsBuild My Power Practice Blueprint

You Became an Optometrist. You Didn't Learn to Be a CEO.

But if you own a practice, that's the job. Power Practice provides the tools, coaching, and systems to help you figure it out and run your practice with confidence.

Build My Power Practice Blueprint

Optometrists and Practice Advisors, Working for Independent Practices.

We're a team of doctors and practice advisors who work with one kind of client: independent optometry practice owners. We know what a slow Tuesday in the optical looks like. We know how vision plan reimbursements eat into your margins. We know how hard it is to find a good optician.

We don't come in with a one-size-fits-all formula. We come in as colleagues who want to see your practice do well, as if it were our own.

Optometry practice team

Coaching Independent Optometry since 2003.

Dr. Gary Gerber founded the Power Practice to help independent doctors run their practices on their own terms. Over time, we’ve evolved to meet our clients’ changing needs.

A New Chapter, Shaped by Owners

At Eyecare B.O.S.S. Live in September 2026, owners asked for hands-on help putting all five B.O.S.S. systems to work in their practice. So, alongside the coaching, tools, and support we’ve always provided, Power Practice is now the implementation team for the Eyecare B.O.S.S.

Every practice gets:

  • An assessment of your practice’s current position
  • A continuously updated written plan for your goals
  • Clear practice performance numbers from Project UP
  • An advisor matched to your practice and your goals
Learn About the Eyecare B.O.S.S.
An optometrist and advisor reviewing practice performance charts together.

What Every Client Gets.

01

An Eyecare B.O.S.S. Assessment.

A structured look at where your practice is today across Accountability, Revenue, People, Experience and Data, and an honest conversation about where you want it to be. Your support goes beyond Eyecare B.O.S.S.: we combine Power Practice’s original coaching, tools, and services with the B.O.S.S. framework to help you reach your goals.

02

A Plan Built with You.

A written plan shaped around your goals, not a template handed over and forgotten. Together, we choose meaningful next steps, review your practice data, and continually update the plan as your priorities and results change.

03

World-Class Data.

Project UP measures the opportunities in your practice, helps you set goals against them and tracks your progress. It includes numbers you can't get anywhere else, like your Exam Only rate and Time Between Exams for your regular patients. You don't need to be a numbers person. Your advisor walks through it with you.

04

A Matched Advisor.

Someone who has lived it inside a practice, knows the Eyecare B.O.S.S. system and tools, and is matched to you based on your assessment. When your plan calls for marketing, patient communication or data, your advisor brings in the right people from our team.

Who You'll Work with.

Your advisor is matched to you based on your assessment. Every advisor has lived it inside a practice and knows the Eyecare B.O.S.S. system and tools.

Christine Favata

Advisor

Expert in practice growth strategies.

Lisa Beaver

Advisor

Specializes in team training and culture.

Chad Gallatin, OD

Advisor

Understands the exam room and clinical flow.

Charlene Henderson, OD

Advisor

Clinical and operational experience combined.

Aaron Law, OD

Advisor

Focuses on practice efficiency.

Patricia Poma, OD

Advisor

Brings firsthand owner experience.

Eric Bran, OD

Advisor

Helps owners transition from doctor to CEO.

Ray Corbin-Simon, OD

Advisor

Specializes in patient retention and care.

Viktoria Davis, OD

Director, Billing and Coding

Helps practices bill accurately and stop leaving earned fees unpaid.

Eugene Shatsman

Partner

Co-author of The Eyecare B.O.S.S.

Brian Spittle

Director, Peer Engagement

Connects owners to share what works.

Gary Gerber

Founder

Started the Power Practice in 2003.

Joe Colucci

Advisor

Brings industry-wide insights to independent owners.

Companies We Trust.

We work with vendors across the industry, and members get access to partner discounts and early access to new technology.

iOR PartnersMD EliteArrellioCareCreditEuropa Eyewear
Fait Distribution
Marco
Pair EyewearShamirIdeal OpticsTEEMSpexyNeuroVisual Medicine InstitutePERCNext Vision InstrumentsDirectOD
Master the Chaos
EyeCareProEye Designs GroupHello RacheKavanagh ConsultingModern Optical InternationalNational Strategic GroupOneSpotRevCycle PartnersAditAnagramAvuluxBarti
Patient Engage
EssilorLuxotticaJohnson & Johnson VisionZEISSWells FargoEuclidNeurolens

Questions about Working Together.

Is This Only for Practices That Are Struggling?

No. We work with independent owners who want to improve an established practice, prepare for growth, or make more room for life outside the office. We also support owners adding a location, purchasing a practice, or preparing to sell. The starting point is what you want ownership to look like.

Will I Work with Someone Who Understands Optometry?

Our team includes optometrists and practice advisors with experience in the realities of independent practice. Your assessment helps us match you with an advisor, with specialist support available according to your membership and the work your plan calls for.

Do You Visit Practices in Person?

Yes. An on-site visit is available as a focused engagement when seeing the practice in action will help. We agree on the scope beforehand; an on-site project is separate from regular membership coaching.

How Do I Choose between Membership and a Focused Program?

Membership provides an ongoing relationship: your plan, coaching, practice data and team training. A focused program addresses a specific question or operational issue with a defined scope. We discuss your goals first so you do not have to decide from a menu alone.

What If I Am Adding a Location or Buying a Practice?

We can discuss your goals and the decisions ahead. Focused support includes readiness and forecasting for an additional location, or an acquisition deep dive to help you understand a target practice's opportunities and risks.

How Will We Know Whether the Work Is Helping?

We connect your priorities to meaningful measures, review progress with your advisor, and use the findings to refine your plan. The pace and results depend on your practice and the work involved; we do not promise a fixed financial outcome.

Your Dream Practice, and the Path to It.

Every Power Practice client gets:

An Eyecare B.O.S.S. assessment.An honest look at your practice across the five systems, followed by a conversation about your goals and the opportunities that matter most to you.

A plan built for your goals.A written plan we build with you, with clear steps toward your dream practice. Together, we continually update and refine it using your practice’s data.

World-class data.Project UP reveals the numbers behind your performance, from Exam Only rate to Time Between Exams, so you can see what’s working and where to focus next.

A matched advisor.An advisor matched to you through your assessment, with real practice experience and a deep understanding of Eyecare B.O.S.S. to guide your next steps.

Get to your dream practice faster than you would on your own.

Build My Power Practice Blueprint