Are you tired of technology investments in your practice that ends up collecting dust? Many optometrists know the frustration: the excitement of a new tool quickly fades, leaving equipment and investments underused with resources drained. In this episode, host Eugene Shatsman sits down with David Keith, an independent technology and practice flow expert, to reveal the real reasons why this happens – and how to avoid it.
Eugene opens the conversation with a familiar scenario: you invest in a new piece of technology, only to find it in the closet a few months later. Why does this happen? David shares his unique insights on the common mistakes that lead to wasted investments, from the pitfalls of inadequate staff buy-in to overlooking the real-life support a company can offer post-purchase. He explains how to ensure a new piece of equipment gets used – and provides actionable advice on how to avoid the notorious “white box in the closet” syndrome.
David’s stories emphasize the importance of aligning technology choices with the practice’s goals and include powerful examples, like a group practice that spent $250,000 on equipment only to face resistance from their team. He breaks down the key elements that contribute to a smooth transition, such as establishing clear goals, involving team members early, and setting the right expectations.
The conversation wraps up with a forward-looking discussion on emerging technologies. David and Eugene explore how AI and other innovations are reshaping patient care and practice efficiency. This episode is packed with insight and advice to help you make the most out of your practice’s tech investments.
Key Takeaways-
Achieving Staff Buy-In: Learn why involving your team in technology decisions can prevent resistance and improve implementation.
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Evaluating Support Systems: Understand why post-purchase support is essential to maximizing the value of any equipment.
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Using Technology to Elevate Patient Care: Discover how tools like OCT and high-definition imaging can improve patient outcomes and loyalty.
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Future Trends in Eye Care: See how AI and visual field headsets are shaping the next generation of practice efficiency.
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00:00 Introduction
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03:00 Common Mistakes in Technology Purchases
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12:00 The Role of Staff Buy-In: Getting Your Team on Board
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20:00 Practical Tips for Evaluating Tech Support and Longevity
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30:00 Aligning Technology with Practice Goals for Better Patient Care
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42:00 AI and Innovations Transforming Optometry Practices
Connect with David Keith
David Keith has spent over 20 years helping ophthalmologists and optometrists around the country improve their practices with the industry’s best technology. David has over 30 years of technological expertise, which he combines with his sales experience to help his clients find technology solutions that increase their practices’ potential.
Born in Memphis, David graduated with a degree in Economics and Management from Centre College of Kentucky. Before moving into medical technology sales, he enjoyed a successful career helping corporate and government clients implement their information systems and integrate technology into their organizations to improve efficiency and effectiveness.
Website: https://www.davidkeith.com/
LinkedIn: https://www.linkedin.com/in/davidkeith1/
Connect with Eugene Shatsman:
Website – https://www.eugeneshatsman.com/
LinkedIn – https://www.linkedin.com/in/eugeneshatsman