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Power Hour · 2025-10-01

Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes

Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes. What happens when you walk the floor at Vision Expo West 2025 and have direct access to the people shaping the future of eye care?

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What happens when you walk the floor at Vision Expo West 2025 and have direct access to the people shaping the future of eye care? 

In Part Two of our Innovator Series from Las Vegas, host Eugene Shatsman sits down not only with senior executives but also their customers — giving you an unfiltered conversation that uncovers where innovation meets patient care, where business decisions meet real-world practice, and where industry leadership is steering the next decade of eye care. 

In this episode, host Eugene Shatsman sits down with four influential voices: 

  • Raanan Naftalovich – President of North America of Shamir
  • Dr. Justin Prasad – Owner of Long Beach Family Optometry 
  • Steve Druckman – CEO of Contacts Portal 
  • Darren Horndasch – CEO of Wisconsin Vision and Eye Boutique 

From game-changing lens measurement devices to disruptive approaches in contact lens sales, this conversation reveals what deserves a spot on your radar. 

Shamir’s Innovations with Raanan Naftalovich & Dr. Justin Prasad 

Discover how Shamir is pushing beyond lenses with two standout innovations: 

  • The Spark Measuring Device: A 20-second AI-powered system that delivers highly accurate, repeatable measurements while simplifying staff onboarding and reducing remake.
  • Driver Intelligence Lenses: Lifestyle-specific designs, including day/night solutions, built to address the 48% of patients who struggle with night driving 

You’ll hear not only from Shamir’s CEO but also from Dr. Justin Prasad, who shares how these tools are impacting his own practice — from increasing efficiency to creating new patient experiences that stand out from online competitors. 

Contacts Portal with Steve Druckman & Darren Horndasch 

A new twist on recapturing lost contact lens revenue. 

Steve Druckman, CEO of Contacts Portal, explains how his platform integrates directly with EHR systems to retarget patients who walk out without purchasing lenses —turning lost sales into recurring subscription revenue. 

You’ll also hear from Darren Horndasch, CEO of Wisconsin Vision, Heartland Vision, and Eye Boutique, who is piloting the system across multiple locations. He shares candid feedback about patient adoption, staff workflows, and whether the economics stack up in real-world retail. 

This episode is different. You’ll hear the “why” behind the innovations from executives, but also the uncensored perspective of customers who are implementing these solutions every day. 

The result? A clear picture of what’s coming, what’s working, and what may (or may not) fit your practice. 

This Episode is Brough to you by: Key Takeaways
  • Innovation in Practice: How AI-powered measurement devices are reducing remakes and enhancing efficiency. 
  • Independent Success: Dr. Prasad’s proven strategies for thriving in competitive markets with advanced technology. 
  • Patient Needs First: The real-world impact of night driving solutions and multi-lens prescriptions. 
  • Revenue Recovery: How Contacts Portal helps practices win back up to 50% of lost contact lens sales. 
  • Retail Lessons: Darren Horndasch’s approach to scaling technology across 38+ locations without overburdening staff. 
In This Episode
  • 00:00 Introduction 
  • 04:12 Shamir: Spark Measuring Device 
  • 12:10 Dr. Prasad on his practice and using Spark in his clinic 
  • 21:26 Shamir: Lens Innovations & Driver Intelligence lenses 
  • 26:21 Dr. Prasad on lens innovation 
  • 34:40 Contacts Portal: How it helps clinics retain the contact lens sales drop-offs 
  • 39:04 Darren on his practice and working with Contacts Portal 
  • 44:05 Steve on purchasing patterns & pricing 
  • 46:48 Darren on pricing 
  • 47:58 How Steve got into optical industry 
  • 49:32 Marketing Tricks on getting patients 
Contact Information

Connect with Raanan Naftalovich 

Connect with Dr. Justin Prasad 

Connect with Steve Druckman 

Connect with Darren Horndasch 

Connect with Eugene Shatsman (Managing Partner, NSG) 

Website – https://www.eugeneshatsman.com/

LinkedIn – https://www.linkedin.com/in/eugeneshatsman

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