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We give you the power to dream big!

With over 25 years of experience, The Power Practice provides practice building services and tools for private optometrists. The mission of The Power Practice is to increase your quality of practice life, efficiency, and most of all, profitability. Finally! You can achieve your personal and professional goals and objectives while using our innovative premium and customized systems.

What Sets Us Apart?

  • We take a custom approach with each and every doctor. This includes which staff and specialists we assign to work with you towards fulfilling your goals!
  • We visit you onsite. That’s right! Your OD Consultant comes to your office to watch you in action and to give you meaningful real feedback and plans. We don’t advise using hypotheticals.
  • We have regularly scheduled progress calls with your team. We are always in contact. You are never alone.
  • Our Client Portal provides you with guidance and content that you won’t find anywhere else.
  • Our Client Only email list and email chains will put you in instant contact with other professionals like yourself to get excellent guidance from your peers.
  • We can help you succeed, no matter what lifecycle stage your practice is in. We have teams that specialize and can assist with all types of practices.
  • Our PowerAudit service audits your charts for proper billing and coding compliance. Reduce your risk of penalties from outside auditors and potentially improve your cash flow!
  • Our specialists and consultants are the best of the best from inside and outside of Optometry.

What are you waiting for? Schedule a Complimentary Consultation immediately.
The first step to powering your dreams begins right here . . . right NOW!

Our Clients Say It Best!

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Dr. Rose Susel Lucente and Dr. Perry Lucente, Dunkirk Vision, Dunkirk, MD

"Whenever a challenge arises, I know I can reach out to them. It’s like having a lifeline!"

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Dr. Jeff Kenyon, Blackstone Valley Eye Care, Woonsocket, RI

"Joining the Power Practice has been the best thing I have ever done for my practice!"

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Dr. Laurie Sorrenson, Lakeline Vision Source, Cedar Park, TX

"Using their services can benefit the very small start-up to larger practices and recommend them."

Latest News + Special Dates


What’s next for Optometry school education?

Wednesday, November 18, 2020 - What will optometric education look like post COVID?Find out from Howard Purcell from New England College of Optometry, David Heath from SUNY Optometry, and Michael Twa from The University of Houston College of Optometry.

How to beat COVID fatigue

Wednesday, November 4, 2020 - COVID fatigue...we are all feeling it. COVID isn't going away any time soon, so join Gary this week for tips on how to beat the fatigue. From creating new holiday traditions to spending time outdoors every day, Gary has more suggestions to keep your sanity during this challenging time.
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Our flagship service, our On-Site practice building consultation has already helped hundreds of doctors become more profitable and helped them enjoy their practices instead of tolerating them.

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Our team of experts brings our clients experience in all aspects of practice building including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.

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The Power Hour is optometry’s ONLY live talk radio show! Tune in every Wednesday at 9 PM ET and stay plugged into what’s new and important for successful OD’s to know about!

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