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The Power Hour Podcast

Power Up With Power Practice

You didn’t come here to be ordinary

You were drawn to us because we excel at being different. Our clients are risk-takers who disregard the status quo and commit to their own vision of success.

If you’re ready to make your practice your own and become our next success story, reach out for a consultation today!

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building services and tools

Coaching Outside The Box Since 2003

Whether a practitioner desires to dominate the local market, build up their practice to sell at a premium price, or simply enjoy their days and have more time with their family, our coaches and consultants will develop a surefire plan to get them there.

In 2003, Dr. Gary Gerber founded The Power Practice to help independent eye care providers achieve their most audacious business goals. Rebels and disruptors since day one, we guide our clients to shirk industry trends and instead pursue their own definition of success.

Our professional team of experts provides pivotal insights gained from years of experience. In August 2021, Dr. Gerber passed the mantle of CEO to Dr. Bethany Fishbein. First a client of The Power Practice, and then a long-time member of the team, Dr. Fishbein knows firsthand how our services get results.

“My passion is about inspiring other doctors to build a practice culture to ensure the success of the business, and I can’t wait to help others achieve their dreams, just like Power Practice helped me to fulfill mine.” – Dr. Bethany Fishbein, CEO

Listen to your dreams

The Power Hour

The Power Hour is optometry’s longest running PODCAST.

Episodes are released on Wednesdays

Also on Apple Podcasts & Spotify

The Staff

Meet Our Team

Our team of dedicated specialists provides our clients with expertise in all aspects of practice building, including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, social media marketing, legal topics, practice appraisal, sales and acquisitions, and specialties like vision therapy, and low vision.

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A Personalized Approach

What Sets Us Apart

We use a custom approach with each and every eye doctor by assigning the most fitting team of specialists to work alongside you to help you achieve your goals!


On-Site Visits

That's right! Your dedicated OD consultant visits your office to watch you in action and provides you with meaningful feedback, strategies, and solutions.


Progress Calls

We will schedule regular progress calls with your team to check-in, assess strategies and implementation, and provide continued support for all your business needs.


Client Portal

Our Client Portal provides you with guidance and content that you won't find anywhere else.

Client Only

Our Client-Only email list and email chains will place you in direct contact with other professionals like yourself so you can share ideas and guidance with your peers.


Our Diverse Expertise

No matter your practice's lifecycle stage, we can help you succeed. Our expert consultants provide an outside view that addresses any roadblocks getting in the way of your success, and prescribe strategies to solve them so your practice can thrive.


Specialists & Consultants

Our specialists and consultants possess unparalleled expertise in the area of optometry and practice growth. We work as one to bring different perspectives and capabilities to help you achieve what matters most.

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Schedule Today

What Are You Waiting For?

Schedule a complimentary consultation today. The first step to powering your dreams begins right here— right NOW.

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We Give you Tools

Services to Build Your Practice

Our flagship service, the On-Site Practice Building Consultation, has already helped hundreds of doctors become more profitable and led them to enjoy their practices instead of simply tolerating them.

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Unlike other consulting firms, one of our OD consultants will visit your office to analyze the data and coordinate a plan of action for sustainable practice growth. We assist you every step of the way

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Whether opening “cold” or acquiring an existing practice, we'll accompany you every step of the way to guide you on the path to success and help you build the practice of your dreams.

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Need assistance on a specific project? Whether for an advertising campaign, staffing issue, fee analysis, strategy to survey your patients, or other matters, we're just a call or email away.

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Words of Praise From Our Practices

We have helped hundreds of clients create and grow their practice, climbing from strength to strength with the guidance of our team of specialists and consultants, always with them — every step of the way.

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Whenever a challenge arises, I know I can reach out to them. It’s like having a lifeline!

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Dr. Rose Susel Lucente and Dr. Perry Lucente,
Dunkirk Vision, Dunkirk, MD

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Joining the Power Practice has been the best thing I have ever done for my practice!

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Dr. Jeff Kenyon,
Blackstone Valley Eye Care, Woonsocket, RI

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Using their services benefits the very small start-up to larger practices, I recommend them.

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Dr. Laurie Sorrenson,
Lakeline Vision Source, Cedar Park, TX

Our Blog

What We Do & How We Help

Building A Great Office For Kids

Wednesday, January 19, 2022 - Join Bethany as she talks with Dr. Nate Bonilla-Warford of Bright Eyes Kids and Bright Eyes Family Eye Care about how he followed his passion for pediatric eye care and created a great practice for kids.

Surprise! The “No Surprises Act” DOES apply to optometrists

Wednesday, January 13, 2022 - Joe DeLoach of Practice Compliance Solutions tells us what practice owners need to know about the No Surprises Act.

Is a hybrid program the right choice for optometry schools?

Wednesday, January 5, 2022 - Dr. Howard Purcell, President of NECO talks about the school's innovative Hybrid OD program.
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