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We give you the power to dream big!

With over 25 years of experience, The Power Practice provides practice building services and tools for private optometrists. The mission of The Power Practice is to increase your quality of practice life, efficiency, and most of all, profitability. Finally! You can achieve your personal and professional goals and objectives while using our innovative premium and customized systems.

What Sets Us Apart?

  • We take a custom approach with each and every doctor. This includes which staff and specialists we assign to work with you towards fulfilling your goals!
  • We visit you onsite. That’s right! Your OD Consultant comes to your office to watch you in action and to give you meaningful real feedback and plans. We don’t advise using hypotheticals.
  • We have regularly scheduled progress calls with your team. We are always in contact. You are never alone.
  • Our Client Portal provides you with guidance and content that you won’t find anywhere else.
  • Our Client Only email list and email chains will put you in instant contact with other professionals like yourself to get excellent guidance from your peers.
  • We can help you succeed, no matter what lifecycle stage your practice is in. We have teams that specialize and can assist with all types of practices.
  • Our PowerAudit service audits your charts for proper billing and coding compliance. Reduce your risk of penalties from outside auditors and potentially improve your cash flow!
  • Our specialists and consultants are the best of the best from inside and outside of Optometry.

What are you waiting for? Schedule a complimentary Consultation immediately.
The first step to powering your dreams begins right here . . . right NOW!

Our Clients Say It Best!

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Dr. Rose Susel Lucente and Dr. Perry Lucente, Dunkirk Vision, Dunkirk, MD

"Whenever a challenge arises, I know I can reach out to them. It’s like having a lifeline!"

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Dr. Jeff Kenyon, Blackstone Valley Eye Care, Woonsocket, RI

"Joining the Power Practice has been the best thing I have ever done for my practice!"

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Dr. Laurie Sorrenson, Lakeline Vision Source, Cedar Park, TX

"Using their services can benefit the very small start-up to larger practices and recommend them."

Latest News + Special Dates


20/20 Client Meeting Announcement

La Playa Resort and Spa

We are thrilled to announce dates and location for our 17th Annual Client Meeting. We are headed back to Naples, FL at the La Playa Resort and Spa for a second time. This beautiful venue was a crowd favorite and we are committed to making the year 20/20 the best event yet. This is a client only event! If you want to find out how to join the Power Practice and attend this amazing opportunity, free of charge, email us at info@powerpractice.com.

Paul Levine from AAOMC talks myopia control

Wednesday, February 26, 2020 - Paul Levine, president and membership committee chair of the American Academy of Orthokeratology and Myopia Control joins the show this week to talk myopia control with Gary.

The six best business decisions I ever made in private practice, the Power Practice, Treehouse Eyes and my music career

Wednesday, February 12, 2020 - Gary shares the 6 best business decisions he ever made in private practice, The Power Practice, Treehouse Eyes, and his music career.
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Our flagship service, our On-Site practice building consultation has already helped hundreds of doctors become more profitable, dodge the managed-care “bullet” and allowed them to enjoy their practices instead of tolerating them.

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Our team of experts brings our clients experience in all aspects of practice building including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.

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The Power Hour is optometry’s ONLY live talk radio show! Tune in every Wednesday at 9 PM ET and stay plugged into what’s new and important for successful OD’s to know about!