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We give you the power to dream big!

The Power Practice will show you how to direct your energy and skills into practice success and the achievement of your dreams.

The first step to powering your dreams begins right here . . . right NOW!

Optometrists often read in trade journals that to be successful they must wear two hats – a doctor hat and a business person hat.

Yet, other successful businesses know that’s wrong.

That’s because they understand these three undeniable facts:

  1. They already know they need to work on building their business.
  2. They recognize they don’t have time to do it.
  3. They know when to “call in the troops”.

At the Power Practice, we realize that being a clinically competent and conscientious doctor is very time-consuming. What we do is help you wear your business “hat”. Our advisors help you focus on those important business building tasks that you know you should be doing but never seem to find the time to do. Our optometry business consultants show you how to take back control of your practice and help you power your dreams!

Your dreams can come true . . . let us help you power them!

Schedule A Consultation

Our Clients Say It Best!

Dr. Rose Susel Lucente and Dr. Perry Lucente, Dunkirk Vision, Dunkirk, MD

"Whenever a challenge arises, I know I can reach out to them. It’s like having a lifeline!"

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Dr. Jeff Kenyon, Blackstone Valley Eye Care, Woonsocket, RI

"Joining the Power Practice has been the best thing I have ever done for my practice!"

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Dr. Laurie Sorrenson, Lakeline Vision Source, Cedar Park, TX

"Using their services can benefit the very small start-up to larger practices and recommend them."

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Our Services Are Customized For Your Success

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Our flagship service, our On-Site practice building consultation has already helped hundreds of doctors become more profitable, dodge the managed-care “bullet” and allowed them to enjoy their practices instead of tolerating them.

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Our team of experts brings our clients experience in all aspects of practice building including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.

Latest News + Special Dates


20/20 Client Meeting Announcement

La Playa Resort and Spa

We are thrilled to announce dates and location for our 17th Annual Client Meeting. We are headed back to Naples, FL at the La Playa Resort and Spa for a second time. This beautiful venue was a crowd favorite and we are committed to making the year 20/20 the best event yet. This is a client only event! If you want to find out how to join the Power Practice and attend this amazing opportunity, free of charge, email us at info@powerpractice.com.

Tariffs on the world stage and optometry

Ripped from the headlines! David Friedfeld from ClearVision Optical discusses how tariffs are affecting optometry. Will your practice feel it? What can you do? Tune in to find out!

Why, when, and how to hire an associate

Gary digs into the details about bringing on an associate. You need to think about it BEFORE you're ready!

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The Power Hour is optometry’s ONLY live talk radio show! Tune in every Wednesday at 9 PM ET and stay plugged into what’s new and important for successful OD’s to know about!