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Power Hour · 2024-10-29

How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock

In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth.

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What’s the solution to reducing dependence on managed care, getting your patients to come back more often, and generating more revenue per patient? According to Jordon Comstock, Founder and CEO of BoomCloud – it’s membership plans! 

In this episode of Power Hour, Eugene Shatsman sits down with Mr. Comstock to discuss how optometry practices can implement membership plans to improve patient retention and profitability. With over 100,000 patients on membership plans in the dental space, Jordan shares insights on how this approach can work just as effectively for optometry. 

Imagine your patients paying you directly – not a managed care company – a monthly fee, allowing you to decide their benefits and manage the relationship. Key topics include the sweet spot for monthly pricing, retention data showing that patients on monthly plans stay longer, and implementation strategies to keep membership management easy and efficient for both patients and practice staff.  

Jordan also shares success stories from dental practices that have implemented membership plans, where patients spend four times more annually compared to those on managed care. He outlines how membership plans increase patient commitment to their care, boost revenue per patient, and create a win-win for both practices and patients. 

Watch now to learn the specifics of how to attract patients to membership plans, how to tailor the benefits to your practice’s demographics, and how this model can simplify your practice’s finances. 

 

Key Takeaways
  • Simplifying Practice Management: Explore the tools and strategies Jordan shares for easy management of membership plans without the hassle.
  • Revenue Expansion: Discover how membership patients spend more, increasing your revenue by four times compared to managed care patients.
  • Customization: Tailor membership plans based on your practice’s demographics to ensure maximum adoption and profitability.
  • Boosting Patient Retention: Learn how offering monthly membership plans can keep patients loyal and engaged with your practice. 
In This Episode
  • 00:00 Introduction 
  • 03:00 Why membership plans are the solution to managed care challenges 
  • 10:00 Pricing and retention 
  • 18:00 How to launch and manage membership plans effectively 
  • 26:00 Membership patients spend four times more 
  • 35:00 Marketing membership plans: Getting patients onboard 
  • 42:00 Final tips for success in optometry memberships 
Contact Information

Connect with Jordon Comstock

Jordon Comstock is the Founder and CEO of BoomCloud. BoomCloud exists to help dental practices create, organize, track and automate a dental membership program as a strategy to reduce dependence on dental insurance, create recurring revenue, increase patient loyalty and case acceptence. 

Jordon started his career in the dental industry managing a dental lab over 15 years ago, and soon realized the need for our industry to create membership programs. He studied UX/UI design, web development and marketing at the Art Institute of Salt Lake City. 

Website: https://boomcloudapps.com/  

LinkedIn: https://www.linkedin.com/in/jordoncomstock/

    Connect with Eugene Shatsman:

    Website – https://www.eugeneshatsman.com/

    LinkedIn – https://www.linkedin.com/in/eugeneshatsman

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