
Decisions on Data, Not Hunches.
Project UP is the data behind your plan. It measures the opportunities in your practice, helps you set goals against them and tracks your progress, including numbers you can't get anywhere else.
Two Numbers Most Practices Never See
Exam Only Rate
How many patients leave with an exam and nothing else — no glasses, no contacts. Every one of those patients is revenue walking out the door, and most owners have no idea how many there are.
Time between Exams
How long your regular patients go between visits. If that stretches from 12 months to 18, you lose a third of your visits from those patients without losing a single one of them.
These are two of the metrics Project UP tracks.
How It Works
- Quantify the opportunity. See exactly how much a change in each number would be worth to your practice.
- Set the goal. Your advisor helps you choose targets that fit your plan and your dream practice.
- Track it. Watch your progress over time. Your advisor reviews it with you on every call.

