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Why don’t ODs prescribe more nutraceuticals?

Kimberly Friedman, OD, vice president of sales at PRN, discusses the barriers ODs face to helping their patients and adding a potential revenue stream to their practices.
Join this episode of the Power Hour to find out more about optometry's role in nutraceuticals, and bring your questions!

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Date: Wednesday, January 13, 2021

One response to “Why don’t ODs prescribe more nutraceuticals?”

  1. I am interested in getting more comfortable prescribing nutraceuticals without feeling like I am “pushing product”. I usually say that DE3 and Nordic Naturals Ultima Omega are comparable and let the patient decide which they want to start. If a patient purchases a PRN product, I don’t want them to feel they are being harassed by a company to get on autoshipment, so I tell them if they are interested, let me know and I will pass on their information to PRN. So, most of the time I do not give the patient information to PRN on their initial purchase.

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