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The Power Practice Names Dr. Bethany Fishbein as New CEO

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TAMPA, Fla.—The Power Practice has named Bethany Fishbein, OD, as its new chief executive officer. The Power Practice provides coaching and consulting services customized to its clients, helping them to meet the growing demands of an increasingly competitive landscape and maximize their practices. Dr. Fishbein said she looks forward to fostering the reputation that The Power Practice has established in the eyecare industry. “The growing company is known for its ‘outside the box’ thinking and commitment to client-defined success," Dr. Fishbein said.

"The company's consulting team includes optometrists and experts from business, sales, and retail who are driven by the sincere desire to help others. They challenge clients to dig deep to determine their real goals and provide the strategy and accountability to help them not only achieve but exceed them.”

Dr. Fishbein and her husband Jonathan Fishbein, OD, both 1997 graduates of New England College of Optometry, sought help from The Power Practice when they opened their first practice in 2001. “I quickly realized that I loved the business aspects of practice ownership and dove into learning how to make a business work," said Dr. Fishbein. After recognizing her passion for helping others succeed, Fishbein began working with The Power Practice as a consultant.

Many doctors are reevaluating their goals post-COVID-19, according to Dr. Fishbein. “The message to our clients is always the same: tell us where you want to be. We will look at where you are now, figure out what you need to do to reach your goals, and be right alongside you on the journey,” she said.

The Power Practice was founded in 2003 by chief dream officer Dr. Gary Gerber, a well-known entrepreneur, and business management consultant.

In passing the baton to the new CEO, Dr. Gerber said, “Bethany has an uncanny ability to look at a business, figure out the underlying problems, and help the owner prioritize their activities to reach solutions. She has an exciting vision for the future, which is why she is the perfect person to lead the team as The Power Practice’s CEO.”

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