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The commoditization of eyecare

Guest: Frank Giammanco

It might be only a matter of time before patients can buy a pair of glasses from a kiosk like RedBox.  With online retailers sprouting up like weeds and prices dropping to nearly zero, what can practitioners do to avoid the commoditization of eyewear?

To the uninformed consumer, “why are glasses so expensive?” is a question that has lead to this commoditization and ramped up competition.  Listen to this provocative discussion and learn what you should do to protect your optical practice!

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Date: Wednesday, November 12, 2014