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Home » Our Optometry Consulting Team » Bethany Fishbein, O.D.

Bethany Fishbein, O.D.

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Senior Consultant

Dr. Bethany Fishbein owns a private practice in North Brunswick, NJ with her husband Dr. Jonathan Fishbein. They opened their practice cold in 2001, and acquired a second practice in 2014, merging both into a new location in 2016– which has given them experience with a cold start, practice acquisition, move, and buildout. They now have a large full-scope practice with 4 optometrists providing primary care and specialty services including low vision, scleral and specialty contact lenses, and myopia management.Bethany has consulted with practices across the US, and enjoys working with doctors to improve their management and leadership skills and realize their practices’ potential. She especially enjoys working with very large practices (and small practices that dream of becoming very large practices!) and practices led by husband and wife teams.