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Take a Team Approach

Meet practice goals by involving your entire team. Here’s how...

Optometric Management September 2018

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If you want to increase optical sales, stop talking to whoever sells eyeglasses, and start talking to everyone else on your team.

This scenario is common: You return from a motivating presentation and meet with your staff to recap it. “I attended this great lecture about how we can increase second pair sales. All the opticians have to do is . . .”

Within seconds, your technician, receptionist and insurance biller are texting and checking social media sites on their phones. That’s because the earth-shattering idea was presented from the wrong perspective.

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