Meet practice goals by involving your entire team. Here’s how...
Optometric Management September 2018
If you want to increase optical sales, stop talking to whoever sells eyeglasses, and start talking to everyone else on your team.
This scenario is common: You return from a motivating presentation and meet with your staff to recap it. “I attended this great lecture about how we can increase second pair sales. All the opticians have to do is . . .”
Within seconds, your technician, receptionist and insurance biller are texting and checking social media sites on their phones. That’s because the earth-shattering idea was presented from the wrong perspective.