Guest: President, Andrea Dorigo
What can eyecare professionals possibly learn from a retailing giant like Brooks Brothers? Well, given that its president, Andrea Dorigo is the former president of Luxottica, a lot! Andrea joins the show and talks about how practitioners can brand their practices, compete with online retailers, build a solid and unique culture that sticks and supports sales, merchandising and social media. Listen to this fascinating and very helpful episode.
Date: Wednesday, February 11, 2015