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We give you the
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Home » Our Optometry Consulting Team

Our Optometry Consulting Team

Our team of Optometry business consultants brings our clients experience in all aspects of practice building including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, Internet social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.

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Dr. Gary Gerber

Chief Dream Officer
Dr. Gary Gerber is optometry's most in demand practice building consultant. His own optometry practice was among the top 1% of practices in the world and located in one of the most competitive ophthalmic marketplaces in the United States. His informative and entertaining presentations have been seen by doctors across...
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Bethany Fishbein, O.D.

Senior Consultant
Dr. Bethany Fishbein owns a private practice in North Brunswick, NJ with her husband Dr. Jonathan Fishbein.  They opened their practice cold in 2001, and acquired a second practice in 2014, merging both into a new location in 2016-- which has given them experience with a cold start, practice acquisition,...
Cheryl-Engels

Cheryl Engels, O.D., MBA

Senior Consultant, Director New Practitioner Programs
Dr. Cheryl Engels owned and managed two private optometric practices in Rhode Island.  She brings the experience of purchasing and reviving an established practice that was in poor financial condition as well as the experience of opening her second office cold just a few months later.  As the only doctor...
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Eric Bran, O.D.

Associate Consultant
Dr. Bran brings the experience of practicing in a variety of settings including retail optical, private practice ophthalmology and a laser vision center. He is a partner at Ridgefield Family Eye Care and The Institute for Sports Vision in Ridgefield, Connecticut. In addition to comprehensive eye care, Dr. Bran's office...
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Chad Gallatin, O.D.

Associate Consultant
Dr. Chad Gallatin is a graduate of the Michigan College of Optometry. He and his wife, Dr. Deborah Sheere opened their practice, Livingston EyeCare Associates, cold in 2001. Chad also practices at the VA Medical Center where he is a Clinical Associate Professor for the Michigan College of Optometry, the...
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John Burns, O.D.

Associate Consultant
Dr. Burns graduated from Widener University with a B.S. in Biology in 1986. He then went on to graduate the Pennsylvania College of Optometry in 1989.  He joined Eye Design in August of 1997. He is a member of the Maryland and American Optometric Association. He was elected President  of...
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Aaron Law, O.D.

Associate Consultant
Dr. Aaron Law has owned a private practice in Belton, MO since 2010. In addition to full-scope eye care, Dr. Law‘s practice is a specialty contact lens practice fitting scleral lenses and orthokeratology and also provides pediatric eye care, vision therapy and dry eye treatment. He is a previous co-owner of an assisted-living, retirement home and in-home eye care business which he and his business partner started from the ground up. As the owner and doctor of a private practice, Dr. Law has experience in facing current challenges in private practice and looking at industry trends to help his clients build a sustainable and growth oriented business model. In his work with The Power Practice, Dr. Law enjoys helping clients reach their potential by finding out what their individual goals are and working together by being personally invested in their success and helping to develop a healthy work-life balance. He thoroughly believes that each practice is unique, and each owner has specific, personal goals they’re looking to accomplish, and therefore an individualized approach in necessary to help each practice reach their goals. He is a member of the Missouri Optometric Association, American Optometric Association and the American Academy of Orthokeratology and Myopia Control.
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Ray Corbin Simon, O.D.

Associate Consultant
Dr. Corbin-Simon brings her passion for teaching to educate patients about their eye health and enhance visual function. After graduating from SUNY College of Optometry, she served as Assistant Clinical Professor and Chief of the Eye Service at the East New York Diagnostic and Treatment Center. She later moved to...
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Paul Ferraro

Vice President of Operations and Sales Development
Paul entered the optometric industry in 1983 working for a major manufacturer of contact lenses and lens care products.  Since that time, Paul has held various sales, account management and sales leadership positions.  He has worked with thousands of private and corporate optometric practitioners across America. Paul brings nearly 20...
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Sarah Dau

Director, Business Development
Sarah began her career in 1991 in the healthcare industry working with companies to effectively evaluate the health plan marketplace and develop competitive health benefit programs and strategies for employers and employees.  She prepared and conducted formal employee seminars for employers as well as developed and presented training seminars for...
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Allie Kraemer

Administrative Director, Implementation Coach
Allie spent much of her career with Ann Taylor, beginning in 1992.  At Ann Taylor, she opened several locations and held many leadership and merchandising positions.  As a General Manager, she successfully ran one of the top-volume stores for many years.  Allie believes that customer service is the key to...

Denise Kolker

Implementation Coach
Denise joined The Power Practice team in June, 2016 as the Assistant to the Chief Dream Officer and she wears many hats. She comes to The Power Practice with over 20 years of organizational management and customer service experience.  Besides managing her own business for many years, she has also...
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Alan Homestead, O.D

Director, Billing and Coding Services
Alan Homestead, O.D. is an optometric physician practicing in Seattle, Washington. He graduated from Pacific University in 1980. In 1999, Alan's knowledge of billing and coding information allowed his own office to drop three low-paying vision plans at once, representing about 30% of his patients. During the next 12 months,...
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Gary L. Moss, O.D., MBA, CPC, FAAO

Director, Practice Appraisals
Dr. Gary Moss has testified as an expert witness for attorneys in over a half dozen states involving disputes over practice value and professional goodwill, and has performed more than 650 practice valuations in 22 states and Canada since 1985. Dr. Moss was an Associate Professor at The New England College...