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Our Optometry Consulting Team

Our team of Optometry business consultants brings our clients experience in all aspects of practice building and optometry consulting including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, Internet social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.


Bethany Fishbein

Chief Executive Officer
In 2001, Bethany and her husband Dr. Jonathan Fishbein, hired Dr. Gary Gerber to help them open their first practice in Somerset, NJ.  They have been clients of the Power Practice from the time they opened. In 2007, Bethany joined the Power Practice consulting team and has helped practices of...

Gary Gerber

Dr. Gary Gerber is optometry's most in demand practice building & management consultant. His own optometry practice was among the top 1% of practices in the world and located in one of the most competitive ophthalmic marketplaces in the United States. His informative and entertaining presentations have been seen by...

Paul Ferraro

Business Management Coach, VP Operations and Sales Development
Paul entered the optometric industry in 1983 working for a major manufacturer of contact lenses and lens care products.  Since that time, Paul has held various sales, account management and sales leadership positions. He has worked with thousands of private and corporate optometric practitioners across America. Paul brings nearly 20...

Sarah Dau

VP Business Development, Business Management Coach
Sarah began her career in 1991 in the healthcare industry working with companies to effectively evaluate the health plan marketplace and develop competitive health benefit programs and strategies for employers and employees.  She prepared and conducted formal employee seminars for employers as well as developed and presented training seminars for...

Allison Kraemer

Business Management Coach, VP Client Services
Allie joined the Power Practice in 2013, bringing with her 20+ years of retail management experience. Having held various positions from Merchandiser to General Manager and everything in between, she has a skill set that brings a new and fresh perspective to her clients.  While working for Ann Taylor, she ran...

Denise Kolker

Business Management Coach
Denise joined The Power Practice team in June, 2016 as the Assistant to the Chief Dream Officer and she wears many hats. She comes to The Power Practice with over 20 years of organizational management and customer service experience.  Besides managing her own business for many years, she has also...

Eric Bran

Associate Consultant
In 2004, Dr. Eric Bran was one of the first consultants hired by Dr. Gary Gerber, the founder of The Power Practice. Eric believed optometry offered the perfect combination of medical care and helping people improve their lives. He followed in the footsteps of his grandfather and uncle, both optometrists....

Chad Gallatin

Associate Consultant
Dr. Chad Gallatin and his wife, Dr. Deborah Sheere opened their practice, Livingston EyeCare Associates, cold in 2001. In 2004, Chad and Deborah joined The Power Practice with the goal to create a repeatable process and methodology for sustained practice growth. Chad’s love for optometry, stems from the joy he...

Aaron Law

Associate Consultant
Dr. Aaron Law has owned a private practice in Belton, MO since 2010. As the owner and doctor of a private practice, Dr. Law has experience in facing current challenges in private practice and looking at industry trends to help his clients build a sustainable and growth-oriented business model. This...

Ray Corbin-Simon

Associate Consultant
After graduating from optometry school, Dr. Ray Corbin-Simon followed her passion for teaching, by becoming a member of the SUNY College of Optometry staff, serving as Assistant Clinical Professor and Chief of the Eye Service at the East New York Diagnostic and Treatment Center. In 2004, Dr. Corbin-Simon followed her...

Viktoria Davis

Associate Consultant
Dr. Viktoria Davis is a 1999 graduate with honors of Pacific University College of Optometry. Viktoria’s start into optometry is rather unique, in the respect that she did both a cold-start and an acquisition.  Viktoria was hired to start a satellite practice cold in 1999, in Madelia, MN. In 2003,...

Patricia Poma

Associate Consultant
Dr. Patricia Poma is a passionate, energetic optometrist who is a senior partner at Birmingham Vision Care and Vision Development Center in Bloomfield, MI. As a partner, in an already successful, 5-doctor practice, Patricia and her partners hired the Power Practice in 2011 to bring new and innovative ideas, challenges...

Ginger Coley

Associate Consultant
Dr. Ginger Coley and her husband Dr. Greg Coley owned a private practice in Murfreesboro, TN since 1989. They joined The Power Practice as clients in 2012, hoping to break through a plateau and increase their enjoyment of their business. They worked to build a strong team and an awesome...


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