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Our Team of Consulting Professionals

Our team of experts brings our clients experience in all aspects of practice building including insurance billing and coding, finance and accounting, merchandising, optical retailing, marketing, Internet social media marketing, legal topics, practice appraisal, acquisition and sales, vision therapy and low vision.


Dr. Gary Gerber

Dr. Gary Gerber is optometry's most in demand practice building consultant. His own optometry practice was among the top 1% of practices in the world and located in one of the most competitive ophthalmic marketplaces in the United States. His informative and entertaining presentations have been seen by doctors across...

Cheryl Engels, O.D., MBA

Senior Consultant, Director New Practitioner Programs
Dr. Cheryl Engels owned and managed two private optometric practices in Rhode Island.  She brings the experience of purchasing and reviving an established practice that was in poor financial condition as well as the experience of opening her second office cold just a few months later.  As the only doctor...

Bethany Fishbein, O.D.

Associate Consultant and Director, Low Vision Consulting Services
Dr. Bethany Fishbein and her husband have owned a private practice in Somerset, NJ since 2001.  They were clients of The Power Practice from the time they opened, and credit The Power Practice's practices and methods for much of their success.  They now have a full-scope family care practice, with...

Eric Bran, O.D.

Associate Consultant
Dr. Bran brings the experience of practicing in a variety of settings including retail optical, private practice ophthalmology and a laser vision center. He is a partner at Ridgefield Family Eye Care and The Institute for Sports Vision in Ridgefield, Connecticut. In addition to comprehensive eye care, Dr. Bran's office...

Chad Gallatin, O.D.

Associate Consultant
Dr. Chad Gallatin is a graduate of the Michigan College of Optometry. He and his wife, Dr. Deborah Sheere opened their practice, Livingston EyeCare Associates, cold in 2001. Chad also practices at the VA Medical Center where he is a Clinical Associate Professor for the Michigan College of Optometry, the...

John Burns, O.D.

Associate Consultant
Dr. Burns graduated from Widener University with a B.S. in Biology in 1986. He then went on to graduate the Pennsylvania College of Optometry in 1989.  He joined Eye Design in August of 1997. He is a member of the Maryland and American Optometric Association. He was elected President  of...

Aaron Law, O.D.

Associate Consultant
Dr. Aaron Law is a 2008 graduate from the New England College of Optometry. He has a passion for private practice optometry and currently owns and practices at Innovative Vision Care in Belton, MO since 2010. In addition to full-scope eye care, Dr. Law‘s practice is a specialty contact lenses...

Ray Corbin Simon, O.D.

Associate Consultant
Dr. Corbin-Simon brings her passion for teaching to educate patients about their eye health and enhance visual function. After graduating from SUNY College of Optometry, she served as Assistant Clinical Professor and Chief of the Eye Service at the East New York Diagnostic and Treatment Center. She later moved to...

Alan Homestead, O.D

Director, Billing and Coding Services
Alan Homestead, O.D. is an optometric physician practicing in Seattle, Washington. He graduated from Pacific University in 1980. In 1999, Alan's knowledge of billing and coding information allowed his own office to drop three low-paying vision plans at once, representing about 30% of his patients. During the next 12 months,...

Gary L. Moss, O.D., MBA, CPC, FAAO

Director, Practice Appraisals
Dr. Gary Moss has testified as an expert witness for attorneys in over a half dozen states involving disputes over practice value and professional goodwill, and has performed more than 650 practice valuations in 22 states and Canada since 1985. Dr. Moss was an Associate Professor at The New England College...

Justin Bazan, O.D.

Director, Internet Services
Dr. Justin Bazan graduated from SUNY State College of Optometry in 2004 and currently practices at Park Slope Eye in Brooklyn, New York. He has been an active social media user since the early 90s. Professionally, he has been using social media channels like Wordpress, Yelp, Facebook, YouTube, Twitter, and...

Eric J. Karson, Ph.D.

Director, Marketing Consultation
Dr. Karson is an Assistant Professor of Marketing at Villanova University. After completing his Ph.D. in marketing from Florida Atlantic University on the topic of Internet advertising, and the application of “mass media derived theory” towards marketing on the Internet, his research and teaching interests remain focused on Interactive (direct...

Barry M. Tannen, O.D., FAAO, FCOVD

Director, Vision Therapy Consulting Services
Dr. Barry Tannen graduated with clinical honors from the Pennsylvania College of Optometry where he was the recipient of the Skeffington/COVD Award for excellence in Vision Therapy. Along with co-founding a group practice, EyeCare Professionals, he has co-authored a clinical textbook used by other eye doctors as well as having...

Sarah Dau

Director, Business Development
Sarah began her career in 1991 in the healthcare industry working with companies to effectively evaluate the health plan marketplace and develop competitive health benefit programs and strategies for employers and employees.  She prepared and conducted formal employee seminars for employers as well as developed and presented training seminars for...

Dennis Jarvis, Ph. D.

Director, Brand Marketing
Dennis has over 30 years of experience in marketing management with Fortune 100 companies and start-up organizations, including serving in the capacity of Chief Marketing Officer.  He provides Power Practice clients with a special expertise to guide them in optimizing their individual brands.  During his career, Dr. Jarvis has successfully...

Paul Ferraro

Vice President of Operations and Sales Development
Paul entered the optometric industry in 1983 working for a major manufacturer of contact lenses and lens care products.  Since that time, Paul has held various sales, account management and sales leadership positions.  He has worked with thousands of private and corporate optometric practitioners across America. Paul brings nearly 20...

Allie Kraemer

Implementation Coach
Allie spent much of her career with Ann Taylor, beginning in 1992.  At Ann Taylor, she opened several locations and held many leadership and merchandising positions.  As a General Manager, she successfully ran one of the top-volume stores for many years.  Allie believes that customer service is the key to...

Denise Kolker

Implementation Coach
Denise joined The Power Practice team in June, 2016 as the Assistant to the Chief Dream Officer. She comes to The Power Practice with over 20 years of organizational management and customer service experience.  Besides managing her own business for many years, she has also worked doing both marketing and...

Christine Favata

Implementation Coach
After graduating from Hofstra University, Christine joined a well-known computer manufacturer selling micro-computers and IT solutions to Fortune 500 companies, assisting them in advancing their business and increasing their productivity.  She parlayed that business experience to the optometric industry when she joined a major contact lens manufacturer.  In this capacity,...