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An Easy Specialty That’s Hard to Add

By Gary Gerber, OD, Chief Dream Officer, The Power Practice

Persistence is needed to educate parents on symptoms, progress they cannot see

Dry eye patients come in complaining about dry eyes. After treatment, they report, “My eyes feel great!”

With a bag full of previously unsuccessful contact lenses and substandard acuity, keratoconus patients visit you — their last hope before corneal surgery. After you’ve fit them with scleral lenses, they often shed tears of joy saying, “I haven’t seen this well or had contacts that feel this comfortable for years!”

After vision therapy, kids do better in school.

All of the above specialties have three points in common:

Click on the link to find out what they have in common.

Calibrate Your PPP Spending To Your Reopening Ramp-Up

By Gary Gerber, OD, Chief Dream Officer, The Power Practice

Please read this before you spend another penny of your PPP money

Since time is of the essence and what I’m about to say may be advice that prevents your practice from going under, I’ll skip the typical article preamble about how the COVID pandemic has affected practices and what PPP stands for. If you’re reading this, you already know. Instead, this article is so urgent that if you have PPP money sitting in your bank account, it’s something you must read now.

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Advances in Low Vision Technology

By Bethany Fishbein, O.D.

People who have low vision are often active self-advocates, looking for ways to enhance their ability to live in a world that is more visual than it has ever been. From smartphones to tablets to computers to navigation systems, everyone is required to constantly use their eyes to gather information about the world.

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Even “When Nothing Can Be Done”

By Bethany Fishbein, O.D.

As optometrists, we play an important role in improving the visual efficiency and quality of life of our AMD patients. You don’t need to be in a full-time low vision practice to help these patients. As I will explain in this article, with the knowledge you already have, a little bit of time and patience, and a small investment in a “survival kit” of basic low vision aids (see below), you’ll have all the tools you need to make a tremendous difference in the lives of these patients.

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Reflections

By Bethany Fishbein, O.D.

I hadn’t seen the Rockettes in more than 20 years—somehow my Jewish family didn’t see this as a priority—but a friend (who’s also a staff member) invited me to go last year. I ended up getting a lot more out of it than entertainment.

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Low Vision: Making it Pay

By Bethany Fishbein, O.D.

If you ask doctors why they practice low vision, you’ll probably get answers like “helping people,” “serving the community” or “providing a service that no one else does.” Very few will answer “to make money.” In fact, when I ask doctors why they don’t practice low vision, the answer I most frequently hear is, “I can’t do it and be profitable.”

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Optometry Podcast: Gary Gerber Discusses Consulting, The Power Practice, and Treehouse Eyes

By Drs. Glover & Lyerly

Many of you may know him as the man behind the microphone, but Dr. Gary Gerber practiced optometry for over 20 years before dedicating himself full time to industry innovation. His day to day is jam-packed: consulting with private practice owner ODs through The Power Practice, running optometry’s only live radio talk show, The Power Hour, and trying to end myopia worldwide. While the goal might seem lofty, Dr. Gerber is someone who is known to get things done. Myopia may have met its’ match.

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